Being a Trusted Advisor in Changing Times

Coming Mid 2025

Fall 2025 Schedule

14 carefully selected modules to take you through the steps you’ll need to become successful, or build upon your success if you’ve already created a practice.

August 21 - Enrollment Process

We have limited time, money, and energy. How do we identify and pursue those buyers most likely to need and pay for our value?

August 28 - Being Unstopable

How to move from a scarcity/poverty mentality to one of abundance. Make sure that you appreciate your success and stop acting as a survivor or imposter.

September 4 - Proposals

The nine steps to create a 2.5 page proposal with an 80%+ acceptance rate historically.

September 11 - Getting Paid for Your Value, Not Your Time

September 18 - Value Proposition

How is the client better off having worked with you, and how do you best convey that in advance.

September 25 - Esteem

How to build your self-worth and resilience to that you can accept rejection and reject acceptance (for non-buyers and bad deals). Learn how to keep your self-esteem level and not subject to your last victory or defeat.

October 2 - The Thought Leader

How to develop and express your expertise and select the best conveyance vehicle and monetization.

October 9 - Fee Formulas

How to utilize value based fees, the three components of a sale, and why fee follows value until they reverse, and value follows fee. (The more you charge, the more you get.)

October 16 - Delivery

How to become an trusted advisory and reduce labor to almost zero. How to streamline your services, use client labor, and/or subcontract.

October 23 - The Role of the Trusted Advisor

Why pursue this calling and what it means for you and your clients.

October 30 - Marketing

The three major components of marketing and how to best create need (and it’s rarely though social media).

November 6 - 2 Steps to a Signed Proposal

How to form trusting relationships and establish the objectives, measures of success, and value for a project.

1 month

€199

3 Modules

1 live integration call with Rich (90 minutes)

2 months

€350

6 Modules

2 live integration call with Rich (90 minutes)

4 months

€650

12 Modules

4 live integration call with Rich (90 minutes)

4 months + extra coaching

€3700

Add seven 30 minute Zoom coaching calls with Rich to your program purchase. Each at mutually convenient times over the next 4 months.

What Alumni Have to Say

Who do you need to BE to BE a Trusted Advisor? That was the start and the foundation of BATA. How powerful is that question to set the tone for one of the most powerful programs I have joined. This question is essential and missed by many, yet it creates the possibility of being the most powerful and trustworthy advisor in the corporate world. And this question is the tip of the iceberg. Not only did we get to learn with other remarkable leaders who helped us to be accountable, but also we got to create practical ways to progress and thrive as a trusted corporate advisor. I highly recommend it to anyone to enroll. The value is beyond measure. — Francis Piche, Montreal, Canada

Rich is magic. He removes roadblocks so you can accelerate your game and puts high octane in the gas tank. By the end of your five sessions, you've upgraded from a Subaru to a Porsche. For instance, Rich gave me the shortcuts I needed to FINALLY create my "calling card": an ebook on innovation that's now available in print and online. Plus, I wrote my first proposal, and it was easy! We're now in negotiations for my first trusted advisor role. Don't hesitate—sign up. The value you gain is vastly more significant than the money you invest. — Layne Gneiting, Arizona, US

The Being a Trusted Advisor program is more than a program on what to do. It is a program that calls one to become and live into the possibility of being a leader in being of service from a space of trust and total devotion to what is required. I wouldn't call it a program for coaches, nor a program on doing trusted advisor stuff. To me, this goes beyond a definition and into creating a way of being in which we are serving with all we can offer. I have found it to be fun and engaging, and it has opened my eyes to what else can be possible when I create myself as a trusted advisor. — Moritz Lembert, Vienna, Austria

Sometimes a program comes along that is a brainer – and this is that. I don't usually promote stuff here, but Rich Habets's Being a Trusted Adviser has given me incredible value (the cost is tiny based on the value it offers). I would say this is for anyone who works independently as a coach or consultant of any kind and wants to increase their success rate and level of impact in their corporate work. And Rich himself – candid, direct in that no-nonsense Dutch way, and a lot of fun to be around. — Laurence Knott, UK

The BATA program is full of insight and practical tips to fast-track your journey into corporate coaching like none other. This isn't a magic formula, as there is responsibility and heavy lifting to be done. But the tried and tested blueprint is there to behold. However, if you give yourself, at the end of the program, it's who you've become that is the real gold—a Trusted Advisor. — Allison Hutchinson, UK

I joined the program in September 2022, which was a complete no-brainer. Knowing a bit of Rich's background and track record of success, I saw his leadership as a path for me to expand my coaching practice into corporate spaces. What transformed me the most as a result of the program was an elevated level of professional self-esteem. There is much to consider as BEING a trusted advisor rather than the actual doing and tactics. Rich shared many valuable tools and ideas to make effective proposals and direct an enrollment conversation. I loved Rich and the other advisors' playful, relaxed intensity to each call. Rich demonstrated his process from start to finish, and it was refreshing to have it modeled so that it isn't merely a concept. I can't recommend this program enough to anyone serious about making a huge impact and earning a considerable income. The support from Rich and the other advisors in the program was top-notch, and I know that I'm on track for the results I'm committed to making. Thanks for creating this experience, Rich. — Alex Dumas, North Carolina, US

For me, the BATA program was a great foundation on which to become the Trusted Advisor I wanted to become for the leaders and organizations I work with. It's a practical, no-fluff, action-orientated program with a robust community. It was not overwhelming, with the right mix of content, transformative conversations, and guidance. Rich brings a great blend of being heart-centered and compassionate together with being no BS, professional, and assertive - precisely what is required of a Trusted Advisor and a powerful mentor. He brings his wealth of experience into this program and holds nothing back. I highly recommend this to all those who want to play a bigger game as an advisor to powerful impact-driven leaders. — Jaineel Mistry, London, UK

The Being A Trusted Advisor experience with Rich Habets exceeded my expectations and over delivered on the promise of BEING a trusted advisor (not just KNOWING about it). The program delivered useful tools and strategies to put into practice immediately, resulting in a coaching engagement with a leading NZ company to bring more than a 20x return on my investment in the program. The rich sharing in the group and support of other participants has been priceless and continues to this day – well after the program has been completed. I can’t recommend this program highly enough. You have nothing to lose and everything to gain if your goal is to be a trusted advisor and 10x your income, influence, and impact in the world. — Grant Wattie, New Zealand