Being a Trusted Advisor in Changing Times

Coming Mid 2025

Welcome

Over the past 13 years, I've gone from a depressed, broke, single dad to a happy, fulfilled, and self-expressed father of 3 and husband to Diana.

In 2009, I divorced, quit my job as a Management Consultant at a top consulting firm, and was 36K in debt.

For years I've been one of the most booked people in the corporate coaching/consulting/mentoring field.

I've been a Trusted Advisor to many and continue to be so for many more years, I get the call when they see a need for coaching or mentoring in their company or for themselves.

And… I'm nothing special or more intelligent than anyone else.

I have worked with many companies for multiple years, helping them upgrade their culture and up-level performance, solve their intractable problems, improve well-being, reduce stress, and build their bottom line.

I've worked with individuals when they are stuck, know that it's time for transitions, and look for support deeper than quick fixes and theories.

Over the past 16 years, I've worked with over 6000 people in 20+ countries and four continents.

And all of this through the power of coaching.

Why Being a Trusted Advisor?

I like making the hard thing easy and I am deeply interested in having more people like you do this work. That's why I've created the "Being a Trusted Advisor" program. 

I'm not too fond of dull, theoretical monologues, they don't create anything.

That's why these sessions are interactive, in your world, playing on the court and getting actual results.

I'll be sharing and interacting with you about these five specific topics:

Session 1: Being a Trusted Advisor

Let's start with what matters most: what does it mean to be a Trusted Advisor, and what's holding you back right now from being a Trusted Advisor? Let's get that out of the way before we start.

Session 2: Drawing Interest From Corporations

How do you get in contact with corporations? Whom do you talk to, and who not? Where do you meet clients? What should you say and also not say? I'll give you nuts-and-bolts strategies that work and have worked beautifully for me and many others.

Session 3: Empower and Lead Your Client to See the Value

In the past, I got into a conversation with a potential client, and it became a friendly talk with little direction, and afterward, I could kick myself. I will teach you how I do every first conversation with a potential client to get them in contact with what they are looking for and how you can help them get there.

Session 4: Make Proposals That Get Accepted 9 Out Of 10 times

My proposals get accepted 9 out of 10 times with little push-back, objections or rejections. I'll teach you a simple yet extremely powerful process you can use every time.

Session 5: Charge Fees Based On The Value You Provide, Not Your Time

A Trusted Advisor charges for the value they provide, not the hours they spend. But to do this, you first have to have them see the actual value that you provide. I will teach you how.

After these five meetings, you are far better equipped to serve your clients.

I keep things simple. I like to laugh and not take myself very seriously. If that's not your style, you're not going to have a good time.

I'm interested

What Alumni Have to Say

Who do you need to BE to BE a Trusted Advisor? That was the start and the foundation of BATA. How powerful is that question to set the tone for one of the most powerful programs I have joined. This question is essential and missed by many, yet it creates the possibility of being the most powerful and trustworthy advisor in the corporate world. And this question is the tip of the iceberg. Not only did we get to learn with other remarkable leaders who helped us to be accountable, but also we got to create practical ways to progress and thrive as a trusted corporate advisor. I highly recommend it to anyone to enroll. The value is beyond measure. — Francis Piche, Montreal, Canada

Rich is magic. He removes roadblocks so you can accelerate your game and puts high octane in the gas tank. By the end of your five sessions, you've upgraded from a Subaru to a Porsche. For instance, Rich gave me the shortcuts I needed to FINALLY create my "calling card": an ebook on innovation that's now available in print and online. Plus, I wrote my first proposal, and it was easy! We're now in negotiations for my first trusted advisor role. Don't hesitate—sign up. The value you gain is vastly more significant than the money you invest. — Layne Gneiting, Arizona, US

The Being a Trusted Advisor program is more than a program on what to do. It is a program that calls one to become and live into the possibility of being a leader in being of service from a space of trust and total devotion to what is required. I wouldn't call it a program for coaches, nor a program on doing trusted advisor stuff. To me, this goes beyond a definition and into creating a way of being in which we are serving with all we can offer. I have found it to be fun and engaging, and it has opened my eyes to what else can be possible when I create myself as a trusted advisor. — Moritz Lembert, Vienna, Austria

Sometimes a program comes along that is a brainer – and this is that. I don't usually promote stuff here, but Rich Habets's Being a Trusted Adviser has given me incredible value (the cost is tiny based on the value it offers). I would say this is for anyone who works independently as a coach or consultant of any kind and wants to increase their success rate and level of impact in their corporate work. And Rich himself – candid, direct in that no-nonsense Dutch way, and a lot of fun to be around. — Laurence Knott, UK

The BATA program is full of insight and practical tips to fast-track your journey into corporate coaching like none other. This isn't a magic formula, as there is responsibility and heavy lifting to be done. But the tried and tested blueprint is there to behold. However, if you give yourself, at the end of the program, it's who you've become that is the real gold—a Trusted Advisor. — Allison Hutchinson, UK

I joined the program in September 2022, which was a complete no-brainer. Knowing a bit of Rich's background and track record of success, I saw his leadership as a path for me to expand my coaching practice into corporate spaces. What transformed me the most as a result of the program was an elevated level of professional self-esteem. There is much to consider as BEING a trusted advisor rather than the actual doing and tactics. Rich shared many valuable tools and ideas to make effective proposals and direct an enrollment conversation. I loved Rich and the other advisors' playful, relaxed intensity to each call. Rich demonstrated his process from start to finish, and it was refreshing to have it modeled so that it isn't merely a concept. I can't recommend this program enough to anyone serious about making a huge impact and earning a considerable income. The support from Rich and the other advisors in the program was top-notch, and I know that I'm on track for the results I'm committed to making. Thanks for creating this experience, Rich. — Alex Dumas, North Carolina, US

For me, the BATA program was a great foundation on which to become the Trusted Advisor I wanted to become for the leaders and organizations I work with. It's a practical, no-fluff, action-orientated program with a robust community. It was not overwhelming, with the right mix of content, transformative conversations, and guidance. Rich brings a great blend of being heart-centered and compassionate together with being no BS, professional, and assertive - precisely what is required of a Trusted Advisor and a powerful mentor. He brings his wealth of experience into this program and holds nothing back. I highly recommend this to all those who want to play a bigger game as an advisor to powerful impact-driven leaders. — Jaineel Mistry, London, UK

The Being A Trusted Advisor experience with Rich Habets exceeded my expectations and over delivered on the promise of BEING a trusted advisor (not just KNOWING about it). The program delivered useful tools and strategies to put into practice immediately, resulting in a coaching engagement with a leading NZ company to bring more than a 20x return on my investment in the program. The rich sharing in the group and support of other participants has been priceless and continues to this day – well after the program has been completed. I can’t recommend this program highly enough. You have nothing to lose and everything to gain if your goal is to be a trusted advisor and 10x your income, influence, and impact in the world. — Grant Wattie, New Zealand